Social Media Marketing

Introduction to social media marketing

Social media marketing (SMM) is a powerful digital marketing strategy that leverages social media platforms to promote products, services, and brands. It involves creating and sharing engaging content, running paid advertising campaigns, and interacting with the audience to build relationships and drive business growth.

With billions of active users worldwide, platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube offer businesses an incredible opportunity to reach and connect with potential customers. 

Whether you are a business owner looking to expand your brand presence, a marketer wanting to enhance your skills, or an aspiring digital professional, understanding social media marketing is essential. This course covers a wide range of topics, including content creation,  and performance tracking.

social media marketing course in chhatrapati sambhajinagar
1. Introduction to Social Media Marketing
  • Understanding social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest)
  • Importance of social media marketing for businesses
  • Key trends and statistics
  • How algorithms work on different platforms
  • The role of engagement and audience interaction
2.Content Creation & Strategy
  • Creating engaging content for different platforms
  • Content calendar planning and scheduling
  • Visual storytelling techniques
  • Copywriting and brand messaging strategies
  • Types of content: Images, videos, infographics, blogs, and live streams
3.Social Media Optimization (SMO)

  • Importance of optimizing social media profiles

  • Strategies for increasing engagement and followers

  • Best practices for social media branding

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4. SEO for Social Media
  • How social media impacts SEO
  • Optimizing profiles and posts for search visibility
  • Using hashtags effectively
  • Link-building strategies through social media
5. Community Building & Engagement
    • Growing and nurturing your audience
    • Effective engagement techniques
    • Handling negative comments and crisis management
    • Building customer relationships through social media
    • Utilizing user-generated content (UGC)
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6. Analytics & Performance Tracking
  • Understanding key metrics and KPIs
  • Using tools like Google Analytics, Facebook Insights, and Instagram Analytics
  • A/B testing for ads and content optimization
  • Creating performance reports and tracking ROI
  • Measuring customer sentiment and brand perception
7.Monetization & Business Growth
  • Affiliate marketing and brand collaborations
  • Lead generation through social media
  • Converting followers into customers
  • E-commerce integration with social media platforms
  • Email marketing and retargeting strategies
8. Social Media Advertising
  • Facebook & Instagram Ads: Strategy and execution
  • Quality Score Importance and its impact on ad performance
  • Budgeting and bid strategies for PPC campaigns
  • Retargeting and remarketing strategies
  • Demographics and audience segmentation
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9.Social Media for E-commerce & Lead Generation

    • Using social media to drive sales and conversions

    • Strategies for product promotions and discounts

    • Retargeting and remarketing techniques

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Why Choose Us?

Updated Curriculum

Gain insights into the latest social media strategies, emerging trends, and modern tools used by experts today.

Hands-on Learning

Engage in real-world projects, case studies, and interactive sessions that provide extensive practical learning experience.

Flexible Learning

Choose between live online sessions or offline classes based on your personal schedule and learning preference

Career Support

Get expert guidance on freelancing, job search strategies, resume building, and networking with industry professionals.

Certification

Receive an industry-recognized certification upon successful course completion, increasing job opportunities.

Opportunities

Connect with industry experts, peers, and professionals to enhance your career opportunities and future collaborations.

Who Can Take This Course?

Business owners looking to grow their brand

Students and fresh graduates exploring digital marketing careers

Freelancers & consultants who want to offer social media services

• Marketing professionals seeking to upgrade their skills

Frequently Asked Questions (FAQs)

Social Media Marketing (SMM) is the use of social media platforms to promote products, services, or brands. It involves creating and sharing content, engaging with followers, and running advertisements to reach and influence your target audience.

SMM is important because it helps businesses increase brand awareness, engage with customers, drive traffic to their websites, and generate leads and sales. It also provides valuable insights into customer behaviour and preferences.

  • Informative blog posts and articles.
  • Engaging images and videos.
  • User-generated content.
  • Polls and surveys.
  • Infographics and memes.
  • Behind-the-scenes content.
  • Promotional offers and contests.
  • Image ads.
  • Video ads.
  • Carousel ads.
  • Slideshow ads.
  • Stories ads.
  • Sponsored content.

Social media managers are custodians of brand identity, ensuring that all content and interactions align with brand values, guidelines, and aesthetics. 

Yes, you’ll get lifetime access to course materials and a support community.

Absolutely! We provide guidance on running an ad agency and getting clients.

We cover Meta’s ad policies and troubleshooting techniques to prevent rejections.